With the emergence of social networks in this day and age managers must be aware of their risk and opportunities. Many small businesses are using the social networking site as a tool for marketing. Many people already realize the wide spread effects tweeting can have on gaining awareness for products, services, and other issues. Small business can utilize twitter as a marketing tool with little or no advertising budget at all. Bigger businesses like Starbucks and Comcast also use twitter to promote products and to answer customer questions. But now companies are looking at it as a tool to gain leads. "According to HipLogiq, combing through the millions of conversations that can be taking place at any time on the social media platform is now made possible with their SocialCentiv
software"(socialcentiv), this can be useful for business to find out who possible customers could be. Do you feel comfortable with companies monitoring your tweets to find out what products you might be interested in buying?
software"(socialcentiv), this can be useful for business to find out who possible customers could be. Do you feel comfortable with companies monitoring your tweets to find out what products you might be interested in buying?
It doesn't bother me that companies can monitor anything I post on Twitter. I'm fully aware that, when I post something online, it is available to the public. A company combing through what is being posted on Twitter is not much different than an individual person looking through the tweets as well. However, I don't have my Twitter account locked from the general public. If I did and companies could still see my tweets, I suppose that would be a different situation.
ReplyDeleteIt doesn't bother me that companies can monitor my twitter account. They are using twitter as a means of advertising their product effectively to the public. Twitter is a public site and if you are worried about a company combing through your tweets then you probably should be posting them in the first place.
ReplyDeleteI must admit I have never been on any social networking site, but I can understand both the appeal for the user and for companies taking advantage of the opportunity to market their products/services. Although information is publicly posted, the concept of being monitored in any way is disturbing as I value my privacy. I am sure these information collection techniques will only continue to become more sophisticated and more intrusive in the future.
ReplyDeleteI do not use Twitter, but I do not find it disturbing that companies will use information that people tweet to decide whether or not they could be potential future customers. When someone posts something, they are putting it out there for the world to see and it only makes sense for companies to take what they see and use it for their benefit.
ReplyDeleteI would actually prefer companies to monitor my tweets if it is for a selling purpose. I love Starbucks and if I tweet about a pumpkin spice latte, then it would be cool if Starbucks told me about a special or discount going on that week. It's a public site. Whether you do and don't want companies monitoring your tweets, they are going to anyway to promote their products and services. They have the right to do so.
ReplyDeleteI would actually enjoy the companies to monitor my tweets over asking me continuously. It is much better for my favorite companies to know what I like before me even asking. One important reason why these companies look on twitter profiles is because they want their customers to feel special and I like that feeling. How would you feel if your favorite clothing company came to you on Wednesday morning giving you a discount on jeans because on Tuesday you tweeted that you needed more?
ReplyDeleteI don't use Twitter, but I support its use as a business marketing tool. When tweets are posted, it should be understood that anyone could potentially have access to it. Thus, a company would be wise to use readily available data to find shopping trends. Furthermore, the younger generation is the most popular user demographic. Pair this with impulsivity to spend money and you have a "marketing match made in heaven" for some companies.
ReplyDeleteMarketing on Twitter has actually gained continued popularity, in my opinion. And not only is it quick and simple, it can be pretty effective. Businesses can listen to the general consensus of the public's likes, complaints, suggestions of their brand and products while having to churn out a response that will fulfill their inquiries. Facebook is great at doing this as well, but I predict that in the coming years, Twitter will be optimizing its marketing ambitions to greater heights that will exceed the major social media platforms it competes with.
ReplyDeleteIt doesn't bother me that company's look through twitter accounts. Company's advertise their brands on twitter and do not want employees or potential employees posting things that they shouldn't. In my opinion, if you have a problem with company's looking at what you are posting then maybe you should not be posting it in the first place.
ReplyDelete