With the emergence of social networks in this day and age managers must be aware of their risk and opportunities. Many small businesses are using the social networking site as a tool for marketing. Many people already realize the wide spread effects tweeting can have on gaining awareness for products, services, and other issues. Small business can utilize twitter as a marketing tool with little or no advertising budget at all. Bigger businesses like Starbucks and Comcast also use twitter to promote products and to answer customer questions. But now companies are looking at it as a tool to gain leads. "According to HipLogiq, combing through the millions of conversations that can be taking place at any time on the social media platform is now made possible with their SocialCentiv
software"(socialcentiv), this can be useful for business to find out who possible customers could be. Do you feel comfortable with companies monitoring your tweets to find out what products you might be interested in buying?
software"(socialcentiv), this can be useful for business to find out who possible customers could be. Do you feel comfortable with companies monitoring your tweets to find out what products you might be interested in buying?